Skip to content
GiftsVerdict
Menu

Gift guides

What to buy for the people who say they want nothing.

We spend our days on one narrow question — what people buy for their parents and grandparents, and why so much of it goes unused. These are the 75 guides that came out of it.

ranked guides
20ranked guides
gifts covered in depth
24gifts covered in depth
billing, no conversion
Sterlingbilling, no conversion

Start here

Memoir and life-story services, compared

The category we know best, because we work in it. Prices, capture methods and — the part that generates every complaint in this market — what happens when the subscription term ends.

All guides

75 ranked guides, in four groups

By age and gender

Shorter lists, five picks each

Ten lists for whoever you are shopping for, each one linking through to the gift covered in full.

Method

How a ranking gets built

Every ranking is built the same way: stated criteria, named sources, and a price that reflects what the thing actually costs.

  1. Start from the person

    Every guide begins with who you are buying for, and the criteria are printed at the top.

  2. Read the terms

    Pricing pages, page ceilings and renewal clauses — where the unpleasant surprises live.

  3. Read the complaints

    A consistent pattern across hundreds of public reviews is a signal worth reporting.

  4. Publish the ranking

    A memoir service takes a year. Where a ranking is desk research, the article says so.

The full method, including what we will not do

Also here

Head to head, and the gift archive

Browse the full archive

One letter a month

The Saturday Verdict

What we have found this month, what we would avoid, and the one gift worth the money.

We never sell addresses, and one click unsubscribes for good.